
Weighing Up AI in New Business Development
As advertising, creative and PR agencies ramp up their efforts to secure new clients, many are weighing up AI in new business development. It promises efficiency, speed, and cost-saving benefits. But can it truly replace the nuance and personalisation required in the world of marketing communications new business? Let’s explore the main advantages and potential[...]

LinkedIn for Agency New Business Development
If your agency isn’t leveraging LinkedIn for new business development, it’s time to rethink your approach. LinkedIn is a powerful tool for generating leads, building awareness, and positioning your agency as an industry leader. However, to get the most from it, you need to follow a few key principles. Here’s how to optimise your presence[...]

Working with a New Business Agency
Working with a new business agency is a significant investment and a strategic decision for any marketing, creative, PR, digital, or shopper marketing agency. Handing over the reins of agency business development to an external team requires trust, collaboration, and clear communication. A successful partnership is built on mutual effort, and results are directly tied[...]

Proven Strategies to Generate Leads for Your Agency
If you’re looking for proven strategies to generate leads for your agency then you’ve found the right page. Winning new business has always been vital for agency growth, but with increased competition, tighter budgets, and more rigorous pitch processes, agencies must take an innovative and proactive approach to business development. Here’s a comprehensive list of[...]

The Right New Business Prospects
Here are some strategies to pinpoint the right new business prospects for your agency. Building a list of high-potential new business targets for your agency can feel like a daunting task. The fear of focusing on the wrong prospects and missing out on active opportunities can make the idea of mass outreach tempting. After all,[...]

The Elephant in the Room
Growing an agency is about more than just winning new business but many agency management teams ignore the elephant in the room. They overlook the impact of client churn. This is the elephant in the room; everyone talks about new business, but few address the real cost of lost clients. Ignoring churn creates a false[...]

How to Make Your Marketing Agency Stand Out
In the highly competitive landscape of creative agency business development, differentiation is crucial and you need to know how to make your marketing agency stand out. Here are key strategies to set your agency apart and attract more clients. Define Your Unique Selling Proposition Your agency’s success in new business agency growth hinges on what[...]

The Secret Weapon of Agency Business Development
7 Proven Strategies to Secure More Client Referrals for Your Agency Client referrals are the secret weapon of agency business development, yet many creative, digital, and PR agencies fail to integrate them into their growth strategies effectively. The hesitation often stems from discomfort, uncertainty, or the fear of seeming pushy. So, how can your team[...]

Ways to Make Agency New Business Meetings More Effective
5 Ways to Make Agency New Business Meetings More Effective If you’re looking for ways to make agency new business meetings more effective, then imagine you’re on the hunt for the perfect pair of jeans. You walk into a store, eager to explore your options. Just as you start browsing, a salesperson swoops in, asking[...]

Polish Your Agency Credentials
Polish Your Agency Credentials You might want to polish your agency credentials as they are often the gateway to building relationships with potential clients. Yet, like a neglected pair of shoes, they sometimes fail to shine. In the competitive world of agency business development, standing out requires more than the same old presentation. Here’s a[...]

Lead Generation Myths
Lead Generation Myths Your Agency Should Ignore Lead generation is critical for agency business development, but misinformation and lead generation myths can often hold teams back from taking effective action. Let’s debunk some common myths and help your creative agency, PR agency, or digital marketing team approach new business outreach with confidence. Myth #1: Prospects[...]

Perfect Your Agency Pitch
Perfect Your Agency Pitch: Proven Strategies for New Business Success In the competitive world of agency business development, being able to perfect your agency pitch is essential to standing out, building relationships, and converting prospects into long-term clients. Whether you’re in creative agency business development, PR new business development, or working within shopper marketing, these[...]

How to Write New Business Emails
How to Write New Business Emails That Get Responses: It’s All About the Research When sending cold emails to introduce your agency to potential clients, the quality of your research can significantly boost your response rate. That crucial first email sets the tone for your relationship—either presenting you as an informed, knowledgeable professional or as[...]

The Art of Asking Effective Questions
In the realm of agency business development, particularly within creative, digital, PR, experiential, and shopper marketing sectors, mastering the art of asking effective questions during new business meetings is crucial. Manifest, a renowned new business agency, offers valuable insights on this topic. 1. Conduct Thorough Research Before any new business meeting, it’s imperative to delve[...]

Maintaining a Robust New Business Pipeline
As we step into 2025, maintaining a robust new business pipeline is crucial for sustained growth. Here are actionable strategies to enhance your pipeline: 1. Develop and Share Case Studies Reflect on recent successes and craft detailed case studies that highlight the challenges faced and solutions provided. Share these on your website, social media, and[...]

Strategies to Help Your Agency Win New Business
Here are some proven strategies to help your agency win new business. Securing new clients is the lifeblood of any agency of course. Whether you specialise in marketing, design, PR, or tech solutions, the ability to attract and win new business is what keeps your agency thriving. While every agency has its own approach, some[...]

Chemistry to Pitch
We tell our clients that they should expect 25% of meetings to convert from a chemistry to pitch opportunity but there is a huge discrepancy between the best and the worst. So here are some tips on how to get the most from the chemistry meetings we can fix for you. How to Secure That[...]

Re-engaging With a Potential Client
After a promising initial meeting it’s common for communication to wane and re-engaging with a potential client can be challenging, especially when there’s no new information to share. However, maintaining contact is crucial for nurturing these relationships. Here are strategies to stay connected with prospects, even when updates are scarce: 1. Conduct Thorough Research Before[...]

Recruiting a Business Development Director
Many agency owners shy away from the term “sales,” viewing it as a necessary evil they’d rather avoid which leads to them recruiting a Business Development Director (BDD) to handle sales, allowing them to focus on agency operations. However, securing the ideal candidate can be challenging, time-consuming, and doesn’t always yield the desired outcomes. Contrary[...]

Intent Data for Agency New Business
What is it and how can you use intent data for agency new business development? Well, simply put, ‘intent data’ is information about a company that indicates that there is likely to be a higher level of interest in your services at a given time than usual. There is ‘intent’ to purchase (or at least[...]