We’ve worked with Adam and David for four years now, they are great. Proof of this is the fact that we made a decision to test out some other providers... read more
Mark LoweManifest are great. I've worked with Adam and the team twice now at two different agencies and I have no hesitation in recommending them.
Keir MatherThe team at Manifest were professional, proactive and productive. We hired them to boost our new business efforts and had a series of high quality meetings with the right... read more
Dominic EnglandIve had the pleasure in using Adam and team for their new biz and marketing services recently to support our growth plans in this current competitive landscape. The team were... read more
Craig SpenceI've always found Adam and the team to be quick to respond; efficient in delivering results; friendly and approachable. Great to work with...
Ken WaltersHaving recently engaged with Manifest for my lead generation requirements, I felt it imperative to share my experience. From the outset, the team at Manifest demonstrated a unique blend of... read more
Matthew TrubowManifest are a very professional and energetic team. Adam has developed a strong team that are great at what they do. Great business with value for money focus. I have... read more
michelle butlerManifest do a great job, have a great team, and work collaboratively to deliver. What more could you ask?
Steven O'BrienAdam and his team are important partners to Mynt’s new business efforts. They do the groundwork by connecting us with the right decision makers, allowing us to focus on... read more
Ollie PattersonWe've had a great service from Manifest. They've understood our business and managed to generate relevant, well qualified leads which are converting!
Guy Weston
Busy Doesn’t Mean Stable: Why Agency Workload Can Hide Pipeline Risk Many agencies mistake busyness for stability. Full diaries, packed delivery teams, and a constant hum of activity can feel like success. On the surface, it looks like everything is under control. But busyness is not the same thing as security. In fact, some of[...]
Founder-led sales is one of the most common phases in an agency’s life. In the early days, it’s often the founder’s network, credibility, and energy that drives momentum. The founder knows the work best, tells the story best, and naturally ends up being the person who brings opportunities through the door. That’s fine. The problem[...]
Referrals are great. A superb source of new work. They are not a growth strategy. They can’t be forecast. They can’t be scaled. And they arrive on someone else’s timeline. When agencies rely too heavily on them, pipeline becomes reactive — not designed. We see the consequences when referrals slow: • Rushed outreach • Looser[...]
We see the same pattern in agencies again and again. New business is quiet → activity spikes New business improves → activity stops Delivery gets busy → outreach disappears Pipeline dips → panic returns It’s not a capability issue. It’s a rhythm issue. Growth becomes predictable when new business is treated like an operating process,[...]
At Manifest we understand the three distinct client types we serve. These types are known as “Big Game Hunters,” “Hunter Gatherers,” and “Farmers.” Each requires a unique approach to lead generation, outreach strategy, and expectations on return. Big Game Hunters: Focused on High-Value Accounts Big Game Hunters are exclusively focused on major wins. These agencies[...]
For all agency leaders, new business meetings can feel like a time-consuming distraction. But in reality, they are critical moments that can define the future of your agency’s growth. From creative studios to integrated agencies, many are brilliant at selling ideas for clients, yet falter when promoting themselves. In a crowded market where[...]
Understanding Leads, Prospects and Opportunities in Agency New Business Development In agency business development for creative, PR, digital, experiential and other marketing communications agencies, the terms lead, prospect and sales opportunity are often used interchangeably. However, each plays a distinct role in winning new clients and building your agency’s pipeline. What is a Lead in[...]
Why Creative Agencies Need Better Qualification, Not Just More Names, But Lead Generation That Works: If you run a creative, digital, PR or marketing agency in the UK, you already know how noisy and crowded the industry has become. Agencies of all shapes and sizes are pitching the same buzzwords, chasing the same briefs, and[...]
The creative services landscape is expanding quickly, so how can agencies carve out their space in an overcrowded market? With more advertising, digital, PR, and marketing agencies entering the field, the pressure to stay visible and relevant has never been greater. Whether you’re an established player or a fresh entrant, success hinges on cutting through[...]
You’ve just uncovered your dream prospect – the kind of brand your creative agency has always wanted to work with, so you may be wondering how to win new business with cold emails because you’ve identified the ideal decision-maker to connect with. Now it’s time to send that first message. But then the doubts creep[...]
The landscape of agency business development is undergoing significant transformation, driven by technological advancements, evolving client expectations, and shifts in consumer behaviour. For creative, digital, PR, experiential, shopper marketing, and other marketing communications agencies, staying ahead requires a keen understanding of emerging trends. 1. AI-Driven Automation Reshaping Agency Operations Artificial intelligence is revolutionising agency workflows,[...]
Forget the Filler: Content Marketing for New Business Growth Must Drive Results Every creative, digital, PR or marketing communications agency knows that content marketing should be a key tool in the agency business development arsenal. It’s common knowledge that consistent content output boosts visibility—but that doesn’t mean any content will help land new business. When[...]
Employing a New Business Manager (or SDR) in London will cost a base salary of £40,000 and a bonus of c. £10,000 according to Glassdoor. This results in a total gross salary of £50,000. In addition to National Insurance Contributions (NICs), employers are required to make pension contributions under the UK’s auto-enrolment scheme. Pension Contributions:[...]
As advertising, creative and PR agencies ramp up their efforts to secure new clients, many are weighing up AI in new business development. It promises efficiency, speed, and cost-saving benefits. But can it truly replace the nuance and personalisation required in the world of marketing communications new business? Let’s explore the main advantages and potential[...]
